Hitting back hard?

Recently the media has been in a circle jerk fawning over how Obama's finally "hitting back hard" against McCain-Palin. But you see "Hard" is a relative concept.

Typical daily interchange between campaigns/surrogates:

John Kerry: Median income under the Bush administration has increased only 2,500 dollars as compared with a 7,500 dollar increase under Clinton!

GOP 527 ad: Nigger nigger nigger muslim nigger.

Obama: John McCain has voted with George Bush 90% of the time! We can't take a 10% chance on change!

McCain Ad: Baby murderer. Pedophile. Also, still muslim nigger. Don't forget that part.