Can MJ Rise Like Kobe?

And by MJ, I mean Michael Jackson, not Jordan.

It seems Kobe Bryant is back in business with Nike.

Shrewd move on the part of Kobe. The ad includes several "slams" followed by the obligatory number of excercises Kobe will do to "silence" the imagined critic... Kudos also to Eric Neel for the always timely Johnny Cash reference.

This brings up an interesting point about the nature of writing, but of internet writing more specifically. I've noticed that many of the ESPN writers on "Page 2" employ a humorous style to augment their delivery of relatively repetitive sports stories. It has been argued that this "humorous" element is actually an homage to the original internet funnyman, Dan Berger, but I digress... This quick, witty style of delivery catches the reader by its easiness, tricks the lazy, attention-span deprived web surfer into lolling for a few pressure net-minutes in the hammock-like cradle of its blandness...

Personally, I find something very offensive about this style of writing, namely my own susceptibility to its charms. Whenever Bill Simmons makes a 90210 reference, I find myself cringing, then inevitably making a blogpost later about Gabrielle Carteris... I mean, I'm adamantly against this disgusting nostalgic reliance on pop-culture references over sustained, hard-formed, well-opined discourse. Really, I am.

In a sense Death/Media Incarnate has become one man's private reckoning with comedy, a sort of jingoistic fantasy in the spirit of Hans Zimmer. Originally, the intention was to postulate some sort of inimicable link between media exposure and a form of living death. Now it has become a sort of living death I never could have imagined. Slink onward, break only the mirrors that were bent by the inferno's heat.